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So you decided to name your business
Monday, October 10, 2011 - 12:00You are starting up a small business and it needs a name. Exciting! Given your budget you’ve decided to take on the responsibility yourself. You named your kids after...
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Livestrong, Batman and the Challenge with Figurehead Branding
Saturday, August 25, 2012 - 08:03Associating an organization with an individual is a double-edged sword for any brand. Making a company’s founder its namesake or mascot can bestow it instant...
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